Makers Market
Roles
Brand design and development
Makers Market, a new woodworking business that creates one-of-a-kind pieces tailored to each customer’s unique taste, sought custom branding to match their mission.
I worked closely with the owner to establish their target market, mission, values, and goals before diving into creative.
From the discovery phase, I designed a brand mark and logo with the ideology of timeless craftsmanship paired with modern techniques. Marketing materials such as business card and letterhead, patterns, custom stamps, website direction, social direction, and multiple brand elements to be used on products such as a custom branding iron for marking products were also created.
Chosen Mood
TIMELESS
Keywords | craftsmanship, clean, classic, tailored, bright, transcends, unexpected
Color Tone | black and white, golden browns
Overall | heavy contrast, black and white photography, closeups, pulled focus