Startup healthcare company, Essential Health Solutions, wanted to quickly build a three-part system engaging corporations, workers, and physicians aimed at safely reintroducing employees back to the workplace during the Covid pandemic.

Building a brand from the ground up, I lead a creative team including senior designers, a junior designer, motion graphic designer, and UX designer.

In coordination with development, marketing, and PR teams to rapidly prototype and build out a mobile app product, in addition to two web applications, promotional microsite, animated videos, pitch materials, go-to-market materials, and more.

Approachable, friendly, reliable, and confident brand that aligned with an existing corporate mark.

A few samples from the beta testing of the mobile app to ensure the flow worked correctly and was easy to use.

Demonstrating both the user intake process and the usability of the dashboard once intake was complete.

The main goal was for a pool of physicians to log in daily, review employee information, and easily create next steps for the employee.

Oversight of testing by a physician was critical to verify that lab information and health status of employees were kept confidential and secure.

The final arm of the product was the web application built for the employer and HR to utilize. Allowing the employer to review physician clearance of an employee was the main goal.

Pitch decks, print materials, microsite, and motion graphics were all created to support the product launch. View a sample of what was created below.