Beloved was a new line created by Casablanca Bridal and needed to align with the core brand, but also target a bride seeking a more budget friendly option while still maintaining the highest quality in standards.

The brand guidelines I based the campaign on were soft, romantic, and upscale with a flair of playful youth woven in. I directed several seasons of this line, however, this was the first season of the collection that was pivotal in defining what the brand would represent for years to come.